Johnson & Johnson Medical & Dreamtime Art

The Certified Supplier: Dreamtime Art

Dreamtime Art is an Indigenous owned Aboriginal art consultancy business founded in 2009 and managed by husband and wife team; Matthew and Fatima Everitt. Managing Director Matthew Everitt is a board member of the Taungurung clans in Victoria. Dreamtime Art became certified by Supply Nation, formerly known as AIMSC, in 2012. The inspiration behind Dreamtime Art is to provide Indigenous artists with an opportunity to showcase their talent in the mainstream world, delivering fair reward to the artists and authenticity and value to the buyer. Matthew and his wife pride themselves on the strong focus their business places on encouraging reconciliation and starting the cultural conversation through art. They promote Indigenous artists by selling, leasing and commissioning unique and ethically sourced original Aboriginal art created by a selection of collectable, established and emerging artists.

The Member: Johnson & Johnson Medical

Johnson & Johnson Medical is the medical devices segment of Johnson & Johnson Family of Companies, one of the world’s most comprehensive health care organisations. It is the largest medical technology provider in Australia, and produces a range of innovative products in the fields of orthopaedics, vascular disease, obesity, gynaecology, urology, sports medicine, neurology as well as general surgery. Johnson & Johnson Medical has been a Supply Nation Member since 2010. Rebecca Loch, Johnson & Johnson Medical Commercial Category Manager, says the organisation recognises the importance of having a diverse supplier base that reflects their patients and customers around the world. Upon meeting Matthew and Fatima of Dreamtime Art, Rebecca felt immediately that they were the right fit for her organisation. “I thought that Dreamtime Art was a very innovative organisation. The pricing and service offering were both competitive, and they are a good cultural fit for our business. It was an added bonus that Dreamtime Art is a Supply Nation Certified Supplier,” she continued.

The Opportunities and Outcomes:

Rebecca stressed that the partnership did not develop overnight and said it took almost six months before the final contract was signed following the Connect 2013 conference and tradeshow. “When we were commissioning the artwork we spoke almost daily to discuss various options,” she said. “Dreamtime Art was great and they sent us digital examples of what the artwork would look like in our office space.”
The artwork was officially launched by Managing Director Gavin-Fox Smith at a Johnson & Johnson Medical employee meeting in December 2013. Currently there are six pieces of art procured by Dreamtime Art hanging in Johnson & Johnson’s Sydney offices, including one striking Aboriginal artwork piece in the central foyer as guests enter the building and another in the managing director’s office. There are also plans to introduce Dreamtime Art into the Johnson & Johnson Medical offices in Melbourne and Perth. Fatima credits the partnership with Johnson & Johnson Medical for opening other doors for Dreamtime Art. “Working with a company like Johnson & Johnson Medical has really helped us with other business as well,” Fatima said. “If they’re dealing with us it shows our capabilities and that we are reputable for other clients,” she continued. Mathew echoed this sentiment, describing their flourishing partnership with the global healthcare company as a “gateway into the corporate market.”

How Supply Nation was able to help:

It was at Supply Nation’s annual 2013 Connect Indigenous Business Tradeshow in Melbourne that Rebecca and her colleague John Wilson first met Matthew and Fatima of Dreamtime Art. The artwork displayed at the couple’s Tradeshow Booth caught Rebecca’s eye and led to them striking up a conversation. “It was valuable to attend the Tradeshow, it’s a great forum to try and identify the right supplier for you and we met a few potential suppliers on the day,” Rebecca said. Matthew and Fatima believe that their attendance at the Gala Dinner Awards Night later that evening helped to cement the relationship.“I think that having the booth gives you an advantage in terms of the Members seeing what you have to offer,” Matthew explained. “By going to the Gala Dinner you can follow on by making it a little bit more casual and getting to know them in a more relaxed environment. Fatima explained that a lot of their success has come about due to persistence and being in the right place at the right time. “I think it’s very important that you have a need that has to be filled. If the opportunity is there and the timing is right then I think the meeting of the minds can happen for both Supplier and Member,” she concluded.